(click image above to play video)
The Chase for the Sprint Cup, is the championship system used in NASCAR’s top division, the Sprint Cup Series.
ESPN promotion of The Chase includes dramatic and expansive shots of the different race tracks. I was given the task to design, track, composite and animate several of these “track ids”. Using base plates of the tracks provided by ESPN I then tracked the plates with a 3D motion tracking application, added in 3D structures with the track name location and finally added in effects & color correction in Adobe After Effects.
The original production of these elements was a great success and has been used as a basis for the campaign for several years running.